It’s a myth to believe that high quality content will promote itself. There are certain SEO factors that push to keep the ball rolling. Let’s us find out what those factors are-

Introduction

What is content?

We see content everywhere and every day. Content can be anything. Content knows no boundary of being a specific thing. It could be anything from blog posts, case studies, videos, podcasts, whitepapers to images and infographics and so forth. Ok, let’s put into a definition to understand the gist of it. If we define content on the basis of content marketing strategy or through social media marketing then content is any piece of information shared through different channels of communication that tells the story of a brand or service they are providing. Whether a content is meaningful or not depends first on the content itself and secondly on the perspective of the viewer. Not everything is useful to everyone. 

So we simply ignore it. 


Now, coming to the importance of content to someone, let’s talk about what high quality content is and its importance.


What is high-quality content?

High-quality content is content that is relevant and meaningful to the seeker or searcher. A content quality can be measured with:

  • How many questions can it answer?
  • How deep, broad and insightful is it?

In terms of Search engine optimization (SEO), the importance of high quality content falls under On-page SEO. The technical part of SEO is important but in order to bring in visitors one needs to have content and that content must be of high quality. High quality content increases visibility, better CTR (Click through rate) and the dwell time of the visitors which inturn increases the traffic and engagements. There is a high chance a visitor can click your content but leave abruptly because they were not hooked or did not find the content meaningful or your content simply didn’t answer their question.


It is important to have a complete guide to On-Page SEO to understand why high-quality content is important for SEO and the role of optimized content. This is because SEO and content marketing are the two sides of the same coin. One simply cannot perform better without the other.


Their difference

The difference comes in the outranking part. Anything that you type in your search engine, it is reasonable that you click the top result of the first page. You do not even lay your eyes on the second page or next and sometimes no more than 3-4 websites or pages on the first page. To put simply, the top pages are meaningful to your search because of their exceptional content and the other ‘content’ is lost on the second pages. Search engines like Google have top ranking factors that rank a content based on some specific criteria like content quality, content length, freshness and so forth. An excellent content needs vital support from SEO factors to run in the long run. That’s why they are inseparable from each other and complement each other quite well.


The importance of high-quality content

One of the significant reasons why high-quality content is important is because it will provide you enough credibility to generate backlinks. In the beginning, you can start with outbound links to your favorite author so that you come into their picture. If you have high-quality content, they will easily give you backlinks on your request. In that way you will generate a lot of backlinks and that will ultimately help you rank higher in SEO. Remember, the 1st thing is to develop great content and then others will follow. Moreover, great content has meaningful information, well done research and that is relevant to the readers. They have good focused keywords, great meta descriptions, clear and concise URL and title to begin with. All in all, everything is great.


Conclusion

In the nutshell, make sure the word ‘great’ doesn’t scare you. You can develop great content with research, patience and persistence. Try and keep trying. 

So, why is high-quality content important in SEO? Simply because content with no visitors will definitely defeat the purpose of writing and publishing. Whenever you type something in your search engines, click on the top results and when you do that, observe why they are on top. Factors determining their result and why good content and SEO gel perfectly together. That’s your homework. 


Lastly,

Ask yourself, are you trying enough to rise above the ocean of mediocre content on the internet